Masters in Digital Marketing in Ireland

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Highlights of Studying MSc in Digital Marketing in Ireland

  • 6,500 jobs by 2020 for Digital Marketing according to Glassdoor

  • For an MSc in Digital Marketing in Ireland, the tuition fee starts from ₹9L

  • The online advertising market in Ireland is forecast to rise 6.3pc to €519.5m

  • Digital Marketing observed over 10,000 job increases in the last 5 years

  • 9 Masters in Digital Marketing program offered by 7 top institutions

  • 2 years of post-study work permit

  • Digital Marketing is part of Critical Skills Occupations List

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MSc in Digital Marketing in Ireland

The marketing of products or services using digital channels to reach consumers is MSc in Digital Marketing in Ireland. The key objective is to promote brands through various forms of digital media. MSc in Digital Marketing in Ireland extends beyond internet marketing to include channels that do not require the use of the internet. Masters in Digital Marketing in Ireland includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media. Most experts believe that 'digital' is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour which is possible through MSc in Digital Marketing in Ireland.

MSc in Digital Marketing in Ireland includes websites, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only focuses on increasing visits to websites but has no focus on lead conversion and proper online lead qualification. This most recent iteration, includes:



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  • More Integrated method of Global Marketing: Inbound and outbound marketing should now be combined. For example, after someone reads a blog article on your site, follow it up with an email sharing more meaningful content
  • A Cohesive Marketing Technology Stack: Marketing technology infrastructure needs to be designed and integrated correctly. One social media tool alone will not save the day, nor will one CRM tool be the solution to a challenge anymore. Consider your full stack and how it can work together.
  • Evolving Marketing Roles: Digital transformation is no longer limited to the CIO. Your CMO now needs it more than ever. The CMO needs to know more about the possibilities of implementing marketing automation to not only help execute on the marketing playbooks but also to help CIOs measure a full, end-to-end ROI
  • Omnichannel Marketing Strategy: This includes deep analytics and data mining, such as AI and machine learning. Omnichannel marketing brings a diversity in mediums when it comes to communicating your brand and value-add. Focusing only on one medium can be limiting, especially if your buyers don't exist on that channel

In MSc in Digital Marketing in Ireland, you will learn the digital types of marketing, such as Pay per Click PPC, Adwords, social media, SEO, web advertising and also strategies to help you market effectively through the Internet. You will develop a thorough understanding of how digital technology can be used to improve the effectiveness and efficiency of marketing at all stages of the business value chain through Masters in Digital Marketing in Ireland. In MS in Digital Marketing in Ireland, you will develop practical skills in applying digital technologies such as online advertising, social media and mobile marketing, CRM systems, Search Engine Optimisation and web data analytics in running the modern business. On completion of MSc in Digital Marketing in Ireland, you will be able to plan, execute and evaluate digital marketing activities

Objectives of MSc Digital marketing in Ireland is:

  • To develop a strategic and analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution
  • To develop a thorough understanding of how digital technology can be used to improve the effectiveness and efficiency of marketing at all stages of the business value chain
  • To develop practical skills in applying digital technologies such as online advertising, social media and mobile marketing, CRM systems, Search Engine Optimisation and web data analytics in running the modern business
  • To combine theory and practice in all aspects of digital marketing so as to be of significant value to employers immediately upon completion of the course

Top Universities for MSc in Digital Marketing in Ireland

MSc in Digital Marketing in Ireland is a booming course that most computing graduates as well as experienced professionals in the software industry would like to get in. Colleges and universities that offer MSc in Digital Marketing in Ireland have certain requirements for you to be eligible for the course.The one-year full-time course in the best universities for MSc in Digital Marketing in Ireland is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. The combination of strategic, analytical and practical elements will provide graduates of Masters in Digital Marketing in Ireland with a distinct advantage in the marketplace. Top universities for MSc in Digital Marketing in Ireland is open to Irish and international business graduates (or related areas), who want to improve their digital skills, be industry-ready and find exciting jobs in the digital capital of Europe. The following is the list of Digital Marketing Courses in Ireland

Top Universities for MSc in Digital Marketing in Ireland

Digital Marketing Courses in Ireland

Dublin City University MA in Social Media Communications
Dublin City University MSc in Digital Marketing
University College Dublin MSc in Digital Marketing
Technological University Dublin (Dublin) MSc in Digital Marketing
National University of Ireland Galway MSc in Digital Marketing
Trinity College Dublin MSc in Digital Marketing Strategy
Institute of Technology, Carlow MSc in Digital Marketing
Dublin Business School MSc in Digital Marketing
Dublin Business School MSc in Marketing in Digital Media


Top Universities for MSc in Digital Marketing in Ireland

Digital Marketing is one of the fastest growing courses in Ireland and all the top Universities for Masters in Digital Marketing in Ireland will help you kickstart an amazing career. The curriculum followed in Top Universities for MSc in Digital Marketing will be a combination of taught modules and final dissertation. The overall course duration is one year and stay back option for two years. Below is the list of universities for MSc in Digital Marketing in Ireland.

Best Universities for MSc in Digital Marketing in Ireland

  • Dublin City University
  • University College Dublin
  • Technological University Dublin (Dublin)
  • National University of Ireland Galway
  • Trinity College Dublin
  • Institute of Technology, Carlow
  • Dublin Business School

Entry Requirement for Master's in Digital Marketing in Ireland

Universities have specific Entry Requirement for Masters in Digital Marketing in Ireland since there is an ever growing competition for the programme every year. Usually the admission requirement for master's in Digital Marketing in Ireland for universities are a bachelor's degree either in engineering, computer science, mathematics, science, commerce graduates. You can get into a top university for Masters in Digital Marketing in Ireland if you have a score of 70% and above and a history of less than 5 arrears. Work experience of 2-3 years can be an added advantage when applying with Universities. The admission requirement for Masters in Digital Marketing in Ireland in Institute of Technology and colleges are bachelors degree in computer science, mathematics and engineering with a score of 60% and above with 5-6 backlogs. Colleges may consider applications with more than 10 backlogs or arrears as their entry requirement for MSc in Digital Marketing in Ireland.

The following list provides the entry requirement for Digital Marketing Courses in Ireland.

University

Entry Requirement for Masters in Digital Marketing in Ireland (Percentage or CGPA)

Dublin City University 60% or 6.0 CGPA
University College Dublin 75% or 7.5 CGPA
Technological University Dublin (Dublin) 65% or 6.5 CGPA
National University of Ireland Galway 65% or 6.5 CGPA
Trinity College Dublin 65% or 6.5 CGPA
Institute of Technology, Carlow 60% or 6.0 CGPA
Dublin Business School 60% or 6.0 CGPA


English Requirements for MSc in Digital Marketing in Ireland

TOEFL, IELTS or PTE scores is a mandatory English Requirement for MSc in Digital Marketing in Ireland. You need to score a minimum eligible score for entry into the MS in Digital Marketing in Ireland. The minimum English score required for MS in Digital Marketing in Ireland for an entry in any of the top Digital Marketing universities in Ireland may vary from one institution to another. Below is the minimum English Requirements for MSc in Digital Marketing in Ireland

Test

University

Institute Of Technology

College

IELTS 6.5 with no section below 5.5 6.0 with no section below 6.0 6.5 with no section below 5.5
TOEFL 88 90 90
PTE 61,with no section below 59 59 63


IELTS Requirements for MSc in Digital Marketing in Ireland

Getting an admit for MSc in Digital Marketing in Ireland could be simple but there are certain criteria which the universities are very particular. IELTS Requirements for MSc in Digital Marketing in Ireland is one such aspect that is essential for admit as well as a visa. IELTS - International English Language Testing System grades you on the basis of four sections that include Listening, Reading, Writing and Speaking. The minimum IELTS requirement for MS in Digital Marketing in Ireland is an overall band score of 6.5 with no section less than 5.5. The IELTS requirement for Master's in Digital Marketing in Ireland vary with each university and they are mentioned in the table below.

University

IELTS Requirement for Masters in Digital Marketing in Ireland

Dublin City University 6.5 with 6.5 in writing and no section below 6.0
University College Dublin 6.5 with no section below 6.0
Technological University Dublin (Dublin) 6.5 with no section below 6.0
National University of Ireland Galway 6.5 with no section below 5.5
Trinity College Dublin 6.5 with no section below 5.5
Institute of Technology, Carlow 6.0 with no section below 6.0
Dublin Business School 6.5 with no section below 5.5


TOEFL requirements for MSc in Digital Marketing in Ireland

Many students also take up TOEFL which is acceptable for MSc in Digital Marketing in Ireland. For an admit, the TOEFL requirement for MSc in Digital Marketing in Ireland ranges between 88 and 92. Universities, Institute of Technologies and Colleges have specific TOEFL Score requirements for MSc in Digital Marketing in Ireland. The minimum TOEFL requirement for MSc in Digital Marketing in Ireland in colleges and institute of technology is 90 while Universities require 88 and above with specific band requirements.

University

TOEFL Requirement for Masters in Digital Marketing in Ireland

Dublin City University 92 (21 in all sections)
University College Dublin 90 (20 in all sections)
Technological University Dublin (Dublin) 92
National University of Ireland Galway 88
Trinity College Dublin 88
Institute of Technology, Carlow 90
Dublin Business School 90


PTE requirements for MSc in Digital Marketing in Ireland

Most students may not be aware that PTE – Pearson Test of English is another English Language Test that is considered for Master's in Digital Marketing in Ireland. It evaluates your reading, writing, listening and speaking skills for you to be able to be deemed eligible to secure and admit for MSc in Digital Marketing in Ireland. PTE requirements for Master's in Digital Marketing in Ireland is a minimum score of 61 in Universities. A score of 59 in Institutes of Technology and 63 in colleges is considered as the PTE requirement for MSc in Digital Marketing in Ireland.

University

PTE Requirement for Masters in Digital Marketing in Ireland

Dublin City University 63 with no section less than 59
University College Dublin 63 with no section less than 59
Technological University Dublin (Dublin) 62
National University of Ireland Galway 61
Trinity College Dublin 63 with no section less than 59
Institute of Technology, Carlow 59
Dublin Business School 63


Tuition fees for MSc in Digital Marketing in Ireland

The tuition fee for Master's in Digital Marketing in Ireland starts from €11,250 depending on the University and the colleges. The tuition fee for MSc in Digital Marketing in Ireland ranges from €11,250 to €19,200. The top universities cost at around €11,500 to €19,200 for Master's in Digital Marketing in Ireland. Several Institutes of technology have their tuition fees for MSc in Digital Marketing in Ireland costing €11,250. If you are looking for an MSc in Digital Marketing in Ireland, the average cost for Masters Digital Marketing in Ireland is € 14,700.Below is the cost of MSc in Digital Marketing in Ireland

University

Tuition Fees for Masters in Digital Marketing in Ireland

Dublin City University €16,000
University College Dublin €19,200
Technological University Dublin (Dublin) €11,500
National University of Ireland Galway €15,550
Trinity College Dublin €18,400
Institute of Technology, Carlow €11,250
Dublin Business School €12,000


Scholarship for Master's in Digital Marketing in Ireland

Scholarships are a motivation for students who have a good score in their previous academic performance. Universities in Ireland offer Scholarship for Master's in Digital Marketing in Ireland. There are 7 Scholarships for MSc in Digital Marketing in Ireland and the merit prizes range between € 2,000 to 100% tuition fee waiver. The first and foremost eligibility criterion is admit in MSc in Digital Marketing in Ireland course. Below is the list of Scholarship for Master's in Digital Marketing in Ireland

  • Max Arthur Macauliffe Special Merit Scholarship - 100% Scholarship
  • Sir Peter Freyer Special Merit Scholarship - 100% Scholarship
  • Centenary Scholarship Programme - 50% Scholarship
  • Indian Academic Excellence Scholarship for Smurfit - 50% Scholarship
  • MSc Merit Based Scholarships for International Students - 50% Scholarship
  • School of Business Scholarships - €5,000
  • Postgraduate Merit Scholarships - €2,000

Salary of graduates of MSc in Digital Marketing in Ireland

The average salary after MSc in Digital Marketing in Ireland for a Digital Marketing Manager is €36,203 per year. For the first five to ten years in this position, the Salary of graduates of MSc in Digital Marketing in Ireland increases steeply, but any additional experience does not have a big effect on pay. Most people move on to other jobs if they have more than 20 years' experience in this field.

Salary of graduates of MSc in Digital Marketing in Ireland

Top 10 Companies for graduates for MSc in Digital Marketing in Ireland

  • Accenture
  • Paddypower
  • Facebook
  • Twitter
  • Linkedin
  • Salesforce
  • Insightful Media
  • Irish times
  • Ryanair
  • IBM

Job Role of Digital Marketing Managers

Graduates of MSc in Digital Marketing in Ireland find exciting career opportunities in any of the following areas/roles:

  • Marketing Management
  • Advertising and Design
  • Digital Marketing Manager
  • Digital Consultant
  • Web/Online Manager
  • Digital/Social Media Specialist
  • Market Research and Public Relations

Job role can range from developing marketing strategies to managing ad campaigns, social media, SEO (search engine optimization).

  • They also track key performance indicators; measures used to assess the success of a digital marketing strategy; common KPI is conversions.
  • Analyze campaigns and identify what did and didn't work
  • Manage digital/online elements of marketing
  • Integrate with offline elements (print and PR)
  • Set a strategic plan for company/brand
  • Work with other departments (sales, HR, customer service) to coordinate, align and consistently implement marketing plan





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